‘ve often said that perception is an important part of setting up your Virtual Assistant business and refer to it frequently in the 30 Day Setting up as a Virtual Assistant Challenge.
I was prompted to write this post after seeing the latest advert from Vistaprint. Now if any of you have ever fallen into the trap of ordering these business cards in their pure form (without any of the available add ons) can you honestly say that they portray a professional image of a business?
My first impression of these cards, now I have been in business for several years and seen what professional business cards offer, is they shout out back bedroom business. They are thin, they have stock images and they look cheap. I’ve actually printed better looking business cards from my own printer in the past for employers when we needed something to tide us over till new stock arrived. It should be noted that there are various cost add ons that you can select with Vistaprint that will reduce this impression but by the time you have paid for all of them and the postage you may well find a local printer offers a better deal.
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