The SMART model is recognised as a standard way of structuring successful personal and professional goals and many of us are familiar with the idea of goals being specific, measurable, achievable, realistic and time bound.
However, in many cases goals only focus on WHAT we want to achieve, simply defining the final objective or outcome.
While this can be effective it often leaves out the powerful motivational (or ‘motive in action) energy that drives us to reach outside our comfort zone and really make lasting change.
Powering a goal with an emotional reason or benefit really ramps up the possibility of our achieving the goal because we clearly understand the compelling benefit to us in making it happen.



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